Bralirwa introduces Coca-Cola Zero in Rwanda
Kigali, 20th January 2009 - Bralirwa and The Coca-Cola Company are currently launching
Coca-Cola Zero in Rwanda.
Coca-Cola Zero is a soft drink with real Coca-Cola classic taste, but it has no sugar. The sugars
are replaced by artificial sweeteners that deliver the famous refreshing sweet taste without
calories.
As a Coca-Cola Company brand, Coca-Cola Zero is launched in Rwanda to meet a specific
market demand. The Rwandan beverage market is a very dynamic and growing market.
Rwandese, especially adults (25 years and above) are becoming more health conscious,
innovative and demanding. With Coca-Cola Zero you can enjoy the full refreshing Coke taste,
without the sugars and calories.
Coca-Cola Zero is exactly what young adults told us they wanted real Coca-Cola taste, zero
calories and a new brand they can call their own, said Alexander Koch, Commercial Director of
Bralirwa. People today do not want to compromise on flavor or calories and we think Coca-
Cola Zeros taste and personality will appeal to them.
Coca-Cola Zero is already a big international success and is available and enjoyed in many
countries over the world. Bralirwa is proud to now also introduce it to the Rwandese market.
Coca-Cola Zero is available in modern black 33cl cans, in selected channels at a recommended
price of 500 FRW per can.
Besides Coca-Cola Zero, Bralirwa has also introduced Coca-Cola regular, Fanta Orange and
Sprite in 33cl cans. All available in selected channels at a recommended retail price of 450
FRW.
Anita Munyaneza, BRALIRWA Communication Manager
No comments:
Post a Comment